With a solid, diverse and well rounded experience of almost two decades within the realm of luxury fashion business, Andria Aletrari is an art director and content producer with her own recently established agency ACCTOAA, alternatively referred to as According To Andria Aletrari.

Possessing a rich tapestry of experiences spanning various facets of the industry, including creative direction, production, styling, digital media, and journalism, Andria epitomises versatility and always aims in bridging the chasm between the old with the new. While navigating the contemporary landscape characterised by ‘fast information’, she values a robust understanding of the roots and origins and firmly stands for the quintessential fusion of heritage and modernity across all dimensions.

Her insatiable curiosity and endless pursuit of new experiences underscore her professional journey, fuelling an unwavering commitment to innovation. Andria Aletrari’s collaborative ventures with iconic brands like Nicholas Kirkwood, Fendi, Maxmara, Tamara Mellon and Flannels amongst others, seamlessly blend her artistic vision with their distinct ethos resulting in captivating content that resonates with audiences worldwide, marrying avant-garde design with compelling storytelling.